Ningbo MH Group is an association who intergrates manufacturing and trading with overseas investing. At present, MH owns 10 wholly-owned factories, 3 trading companies, 6 overseas companies, 1 large exporting warehouse (7,000M2), 180,000 M2 workshop, over 10,000 M2 office and more than 3,000 excellent staff. The trademark "MH” and "TWO BIRDS” are enjoying great popularity in international markets. In 2004, MH was list on "Chinese Top 100 Private-owned Companies for Exporting”, and in 2006, she was hornored as "Zhejiang Top 80 Companies in Service Field” and "Ningbo Top 100 Companies”. The total sales volume was recorded USD 150 million in 2006 with more than 50% of goods exported.
The subsidiary---- Ningbo MH Industry Co., Ltd. mainly runs business in manufacture and sales of lace, thread, ribbon & tape, zipper, button and other garment accessories; the importing & exporting company engages in bath & beauty, game, gift, satiionery, hardware and so on.

1、Introduction
Founded in 1999, with headquarter in Ningbo, one of the most energetic business cities in China, MH is the largest company that dealing with researching and developing, manufacturing and selling of garment accessory. The main products include lace, thread, ribbon & tape, scarfe, buttong and so on.
At present, MH has 3 trading companies, 10 industrial factories, 1large exporting warehouse, 4 domestic branches and over 180,000 M2 workshop. From 2003 to 2008, she was hornored as "Advanced Foreign Trade Company” by Ningbo Bonded Area continuously; from 2003 to 2005, she was list on "Chinese Top 100 Private-owned Companies for Exporting” by Chinese Commerce Department; from 2006 to 2008, MH was respected as "Ningbo Top 100 Companies”, "Zhejiang Top 80 Companies in Service Field” and "Top 500 Companies in Service Field of China”. The "MH” trademark has been hornored as "Provicinal Famous Brand” and "Chinese Well-known Mark”.

2、Production Situation
With years’ development, MH devotes lots to machines and equipments. In embroidery lace base, 27 sets of computerized flying shuttle embroidery machines from Switzerland and Japan and 150 sets of computerized multi-heads embroidery machines can meet needs of the production of T/C lace fabric, chemical lace, organza lace and wedding lace. For thread base, the embroidery thread factory has a complete set of equipments with annual output of 2,500 tons embroidery thread, and can produce rayon thread and polyester embroidery thread in different specifications and packings; the polyester thread factory owns a complete set of thread-making, dyeing and molding machines with annual output of 6,000 tons polyester threads which can fulfill supplying polyester threads in 30s-60s specifications and packings. The ribbon & tape base has 100 sets of computerized jacquard machines, 200 sets of weaving machines, 100 sets of shuttle looms and assembly line for cutting ribbon and binding tape and can meet needs of cotton lace, tassel, cutting ribbon, binding tape, elastic ribbon (rope), curtain tape, trimming and etc. Since from 2006, the scarfe base keeps well operation and reasonable profit margin, and all the scarves are quite popular among Africans.

3、Market Expanding
For all the time, MH pays special attention to international market expanding and early in 2001, sha has acquired import-export operation right. MH’s market share of garment accessory in Mid East, Africa, North America and Europe is rising after entering those regions in 2002. In Nigeria, "MH” brand has occupized over 80% market share in garment accessory field; in Bengal, Ghana, Mali and Morocco, it’s 30% and 10% in Egypt and Russia; and the number is rising.
To fasten development and balance market share, MH began sales garment accessory in domestic market in 2005. With 4 years’ efforts, now MH has enjoyed great popularity in domestic garment accessory field.
In 2007, MH came top and recorded a sales volume of RMB 140 million efforts of all the staff.

4、Brand Construction and Promotion
China is always regarded as "world factory” and many chinese foreign trade companies just sell goods only but not brands. However, since from the establishment, MH firmly believes that brand is the most valuable asset of a company, it’s the soul; therefore, during market expanding and foreign trading, MH insists on using own brand and logo.
After 8 years’ stable development, the "MH” and "TWO BIRDS” have enjoyed a great popularity in international markets, and MH registered those 2 brandnames in over 30 counries and regions. In addition, MH put a lot into promotion: attending international trading fairs;over RMB 2 million annual investment in e-commerce----Globalsources, Alibaba, Google and website promitoon; 8 delicate catalogues (each over 100 pages) a year to customers. In this year, in order to improve punlic awareness and grab more domestic market shares, MH starts TV ads and outdoor ads.

5、Innovation and Quality Control
Innovation is the soul of a company. At the present, innovation can not only produce added value, but also realize the update of the whole garment accessory industry. Therefore, MH pays extra attention to technology and products innovation and up to now, she has acquired 10 national patents, 1 technic patent, 4 new and pratical patens and 5 design patents. As old Chinese saying goes "without honesty, without success”, MH always highlights products’ quality and honesty and takes these two characters as key points. Besides professional quality control team, MH founds customer service deparment to deal with customers’ complaints and suggestions. Because of these, in 2004, MH got the honorable "AAA Credit Rating” certificate that authorized by CSA and was respected as "Golden Supplier” at the same time. In 2008, MH passed ISO, EMS and EHS attestation.

6、Human Resources Strategy
Human resource is fundamental for developing a company and thus MH persists in high quality staff for all the time. Now, MH has more than 3,500 staff including 350 professional foreign trade staff, and 85% of the staff are bachelor degree.
Apart from developing the company, MH is willing to shoulder public responsibilities. On 0ct. 2006, MH donated RMB 10,000 to charity, and "Ningbo MH Industry Co., Ltd. Charity Fund” was established the following month. To enhance harmony, in 2008 MH founded "MH Caring Fund” to help employees who had difficulties and totally donated over RMB 5000,000.